School Supply/Calendar Bundled Discount Case to Move Forward

Central District of CA Judge Dean Pregerson MeadWestvaco’s motion to dismiss in a case filed by Blue Sky The Color of Imagination, a competitor in the market for dated products such as calendars and datebooks.  Blue Sky alleged that Mead holds about 90% of the market and that by offering bundled discounts to stores that purchase both Mead’s school supplies and dated products, Mead effectively excludes competitors from the dated product market.  Mead’s motion argued that entry into the market was easy because no barriers existed.  The court held that the complaint was sufficient to state a claim.

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